Risk Intelligence for Small Business

Most businesses stress about the wrong risks.
This one finds the right ones.

Answer 20 questions. Get a risk heat map that separates what could actually end your business from the things that are merely annoying. Then hedge only what matters.

~12 min · No account needed · $59 to unlock report
Red Zone
Low probability, but if it happens — you're done.
Your sole supplier exits the market
Watch List
Probably will happen. And it'll hurt badly.
60% of revenue from 2 customers
Manage It
Likely. But you'll survive it.
A key hire leaves without documentation
Ignore For Now
Low odds, low damage. Not worth your time.
Minor regulatory paperwork risk
How It Works

Built for operators who are tired of generic advice.

01

Answer ~20 questions

12 minutes. No account required. The questions are deliberately uncomfortable — that's where the value is.

02

We score your risks

Every answer feeds a risk model. We separate what's existential from what's merely annoying. You don't rate your own risks — humans are bad at it.

03

Get your report

A heat map, prioritised risk register, and specific hedge actions. Plus: what to do in the next 30 days on your two biggest risks.

The Framework

Four buckets. Most people have never sorted their risks into them.

We don't ask you to rate your own risks — you'll systematically underestimate what's existential and overestimate what's merely annoying. The model does the scoring.

Red Zone

Low probability, but if it happens — you're done.

e.g. Your sole supplier exits the market
Watch List

Probably will happen. And it'll hurt badly.

e.g. 60% of revenue from 2 customers
Manage It

Likely. But you'll survive it.

e.g. A key hire leaves without documentation
Ignore For Now

Low odds, low damage. Not worth your time.

e.g. Minor regulatory paperwork risk

"Found a key-person risk I'd been ignoring for two years. Fixed it in 30 days."

Sara M. · Founder, $2M ARR SaaS

"The blind spot questions made me uncomfortable. That's the point."

James T. · CEO, Professional Services

"Worth 10x what we paid. Identified a customer concentration issue before it became a crisis."

Priya K. · Co-founder, E-commerce
Pricing

$59. One report.
No subscription.

You do the assessment for free. You only pay if you want the full report — after you've already seen the heat map preview and decided it's worth it.

What you get
Risk heat map (probability × impact)
4-bucket risk classification for every risk
Specific hedge action for each risk
Executive summary written plainly
30-day action plan for top 2 risks
PDF download + email delivery
One-time$59